Making its debut this week at the Guangzhou Auto Show in China is the new Europestar Persona (“Jingyue” in Chinese). The new Europestar nameplate was created out of the Youngman Lotus joint venture between Zhejiang Jinhua-based Youngman Auto and Lotus Engineering. The purpose of the partnership was to sell Lotus engineered Proton models in China. [...]
Italdesign Giugiaro will have a very busy schedule at the Geneva Motor Show next month. The company joined with Malaysian firm Proton to create a line of environmentally friendly cars, including the Proton Hybrid Concept. The five-door concept will debut along with Italdesign Giugiaro’s highly-anticipated concept for the Alfa Romeo 159. The Proton Hybrid has [...]
Lotus is using an image of their hybrid rolling chassis to tease the Proton Hybrid Concept. The plug-in hybrid will be introduced during the Geneva Motor Show next week. The five-door concept, and its Italdesign-styled exterior, will be a departure from Lotus’ sports car production. This Proton is a small, five-door urban vehicle capable of [...]
Three prominent automakers teamed up to jointly develop the Proton Emas Hybrid. Employees at Italdesign Giugiaro co-created the car with one of Malaysia’s largest automakers, Proton, and outsourced the hybrid drivetrain to Lotus. Proton really needs an interesting new hit to win back market share they have lost over the last few years. Perhaps that [...]
Talks between Volkswagen and Malaysian automaker Proton have broken down without the two sides coming to an agreement on a partnership, according to multiple published reports. The decision by Volkswagen to pull out of talks in favor of “other priorities” led to a drop in Proton’s stock by over five percent. This is actually the [...]
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